Rahua Beauty’s 2025 Black Friday Cyber Monday Campaign embraced warm and bright holiday colors to celebrate the ingredients that make Rahua unique.

To ensure the campaign had the most impact, I worked with our eCommerce team to produce performance-focused photos.

Impact: +40% Sales to LY, high performing paid media assets, high redemption rate direct mail campaign

My role in the project included guiding the visual direction for all assets of the campaign. I art directed, produced, styled, photographed, and retouched all imagery. Additionally, I designed limited edition candle packaging, designed social assets, print and digital performance assets, and other promotional materials working in collaboration with the Marketing and eCommerce teams.